Monthly Focus
Check out the latest news from Walman Optical and see what's happening now in the industry.
June 2026
Margins are tight, competition is growing, and patients expect more from their eyewear experience. The good news? Some of the biggest growth opportunities in optical are already sitting right in front of you. Check out the five trends your practice should be paying attention to right now.
May 2026
Discover how your practice compares to national benchmarks and uncover opportunities to grow—without adding more exams. This month’s focus highlights simple, proven strategies top-performing practices use to confidently present premium products and increase sales through better conversations, packaging, and demonstrations.
April 2026
Is Your Frame Board Working For You... Or Against You? What if you could simplify your board, increase profitability and make the patient experience smoother.. all at the same time? The month, discover the Static Frame Board Strategy, your new best friend in practice management.
March 2026
Small shifts can make a big impact on your bottom line. Our latest newsletter shares simple language tweaks and strategic presentation changes that help increase private pay sales, boost multiple-pair purchases, and keep patients buying in-office. Discover how to flip the script and grow your optical revenue.
February 2026
Choose the right frame every time and deliver better fit, better vision, and happier patients. This month you’ll find practical guidance on frame selection and decentration, clear tolerance guidelines, upcoming education opportunities, and details on the Varilux® Perfect Pair Promotion.
January 2026
Ready to bring Myopia Management solutions to your practice? Dive in to the latest Monthly Focus featuring a checklist to get started, patient communication insights, marketing support options.
December 2025
Today’s patients spend more time than ever in the digital intermediate zone—yet most are still wearing lenses built for a different world. In this month’s newsletter, discover why task lenses are one of the easiest ways to improve patient comfort, drive second-pair sales, and strengthen long-term loyalty in your practice.
November 2025
In the latest edition we explore why myopia management can’t wait and how eye care professionals can take action to protect children’s vision health with the latest from Essilor, the Essilor® Stellest® lenses.
October 2025
It’s that time of year when unused FSA dollars can turn into missed opportunities. The latest newsletter highlights easy ways to help patients maximize their benefits while driving more year-end sales for your practice.
September 2025
Do you know your average revenue per patient? This month's issue is packed with strategies to help you benchmark, compare, and boost your practice’s profitability. Download the newsletter today and start unlocking more value from every patient visit.
August 2025
New Varilux® Physio® extensee™ is now available through Walman Optical labs! Learn more about the latest technology. Plus Walman Education Summit is heading out for the fall road tour. Join us on one of our tour stops.
July 2025
Back to School season is here! Explore promotion for both kids and adults, downloadable resources, and the new Transitions® Color Match™ Tool to help your practice gear up for the season.