It's clear to see - online optical retailers are not a passing fad. With more options than ever and consumers relying more on the convenience of online shopping, independent eyecare providers can no longer afford to ignore the impact online sellers are having on our industry.
Walman Optical has curated a starter kit of resources to help arm your practice against online competitors. Jump ahead to each section at the links below:
Pre-Work: Strategy Session
Before jumping to action, take time to do your homework and create a strategy for combating online competitors that is right for your practice. Who is your practice's target demographic? What resources or bandwidth can you allocate to maintaining an online presence? Having a plan is your first step to success!
The ECP's Guide to Surviving The Age of Online Sales
Zyloware has compiled this guide of tips for going beyond excellent customer service to attract the online-first generation and capture more business with each sale.
US Census Profiles
Get an overview of your state, county, or town all in one location with the US Census geo-profile pages. These profiles provide high-level statistics about your area regarding people and population, health, education, business and economy, housing and income. Try searching your area and select the Explore Data Profile in the righthand blue box to view customized demographic data.
Social Media & Digital Marketing For Your Practice
This 20-page guide from Transitions takes your through the entire process from planning your social media strategy to taking advantage of a world of available social media tools and resources.
Monthly Social Media Calendar
Download this organized social media calendar from Think About Your Eyes to amplify your impact!
What's Your Policy?
Online eyewear is here to stay. Do you have policies in place to inform your patients and protect your practice? The article at Practice Growth outlines the pros and cons of varying PD measurement policies to help you determine the best course for your own practice. You should also consider implementing policies concerning warranties, remakes, and patient-supplied frames.
Social Media is an opportunity to engage patients before they even step foot in your practice. From your online platform you can challenge misconceptions about "budget" eyewear, showcase the exclusive frame collections you offer, and encourage followers to support a local business - you!
Share the below posts with your patients by downloading the images and posting to your Facebook, Instagram, or other social media with the accompanying caption.
Give your eyes a break!
We are spending more time than ever inside and in front of screens, which doesn't allow your eyes to relax into distance vision. Our anti-fatigue lenses provide relief to single vision wearers with a small power boost at the bottom of the lens, combating eye fatigue. #eyecare #independent
Continue your messaging with supporting materials throughout your office - any downtime for patients is potential for learning!
Supporting your practice inside and out, utilize these excellent resources and tools provided by these vendor partners.