It's never too early to start planning your back-to-school campaign! Back-to-School season is an excellent opportunity to promote eye exams and updated eyewear to pediatric patients and their parents, guardians, educators and care providers.
Walman Optical has developed resources to prepare your office for a successful Back-to-School campaign. Jump ahead to each section at the links below:
Selling Transitions Lenses
Transitions has a variety of tools to help your patients see the benefits of Transitions lenses, and drive premium sales in your practice! You can utilize these resources in reaching out to your youngest patients, in the office and in the community. Also take the time to review the Transitions portfolio and technology amongst your staff to make sure everyone is comfortable sharing the product story with patients.
Patient Light Control Quiz
This simple, interactive quiz helps patients determine how light-sensitive they are, and the level of protection that is best for them. Share this quiz with patients with upcoming appointments, or for them to complete while waiting at your practice to start the conversation about Transitions lenses.
Let patients see themselves in Transitions® Signature® GEN 8™ lenses, including different colors and styles across the full range of activation with the Transitions Virtual Try-on.
In-Office and Online P.O.P.
Utilize the Transitions Kids’ Digital Toolkit to let your patients explore Transitions® lenses through interactive games and our Virtual Try-On, and request in-office POP to share the Transitions message throughout your practice. Engage your patients while they wait by directing them to www.Transitions.com/kids for videos and interactive games educating them about their eyes and Transitions lenses!
The complete source to dispensing Transitions lenses family of brands is now digitized! With a few key strokes, the newly digitized product availability guide will facilitate searching for the Transitions brands, materials and designs available across one or all lens suppliers. You can download and print specific searches to share with your practice associates. Now featuring availability of Transitions® XTRActive® Polarized™ and Transitions® XTRActive® new generation lenses.
Marketing Back to School in Your Practice
Make sure you are spreading the word about your back-to-school campaign and promotions online and on social media. Then, continue your messaging with supporting materials throughout your office - any downtime for patients is potential for learning!
Community Outreach Strategies
There are great opportunities for your office to participate in the local community, and promote your practice while doing so! Community outreach efforts help reinforce your relationship with your patients, build your brand story, and increase staff engagement. Check out just a few ways your office can start getting involved locally below.
Support a Classroom through DonorsChoose
DonorsChoose is a non-profit allowing individuals and organizations to give directly to classroom projects. Look up schools and educators in your area that you would like to support, or encourage educators you may know to create a project that your practice can raise funds towards.
Partner with Local Businesses and Schools
Take advantage of your local business network and partner with other nearby organizations. This could mean teaming up with a local dentist office or specialty shop to offer discounts to each others' customer base. Or, explore niche hobbies or industries specific to your area and design a package or offering to fit that need-- such as offering a cycling frame & lens package in a town with many bicycle enthusiasts! Finally, reach out to local schools to see if you can offer discounts or place informational flyers with the school nurse or in a school newsletter.
Sponsor an Event or Team
Sponsoring a local team, fundraiser or event is a great way to get your name out there and build a relationship with the individuals involved. This also typically comes with an opportunity to have an office presence where you can share the importance of good eye health practices.
Leverage Walman Optical's 2022 Back to School promotion to make your campaign a success!
Supporting your practice inside and out, utilize these excellent resources and tools provided by these vendor partners.
DONE4YOU by ADO Practice Solutions will craft the perfect marketing strategy & manage everything from start to finish.