It's never too early to start planning your back-to-school campaign! Back-to-School season is an excellent opportunity to promote eye exams and updated eyewear to pediatric patients and their parents, guardians, educators and care providers!
Walman Optical has curated a starter kit of resources to prepare your office for a successful Back-to-School campaign. Jump ahead to each section at the links below:
Pre-Work: Strategy Session
Before jumping to action, take time to do your homework and create a strategy for planning and promoting your back-to-school campaign. What resources can you utilize in reaching out to your youngest patients, in the office and in the community? Having a plan is your first step to success!
Back to School Planning Guide
Not sure where to begin? Start here! We have outlined the basic steps of budgeting and planning, as well as key talking points for your Back to School campaign.
Transitions Kids Dispensing Guide
Not sure on how to talk to kids and their grown-ups about the benefits of Transitions? Check out this resource guide on how to get the conversation started.
The Myopia Epidemic
The world is becoming more myopic. Make sure you are prepared to manage your patients' myopia and educate your community about this growing concern with this article from The Review of Myopia Management.
Protective Eyewear is back in season
This article from All About Vision outlines talking points for discussing the need for protective eyewear for your young patients as they go back to fall sports.
Frame Show Style Guide
Download this step-by-step Frame Show planning guide to make your Back-to-School trunk show a success!
Dispensing to Pediatrics
This on-demand course walks opticians through the basics of pediatric dispensing. From knowing the best materials to dispense for safety and RX, to actively measuring decentration for a smaller PD, opticians will learn the foundations to dispensing to a younger age group. While it may take a little more patience, the reward is greater.
Special Fit Kids' Glasses
This article from INVISION Mag walks through four examples of special fit circumstances for kids, and advice on how to choose frames and dispense accordingly.
Monthly Social Media Calendar
Download this organized social media calendar from Think About Your Eyes to amplify your impact!
Make sure you are spreading the word about your back-to-school campaign and promotions online and on social media!
Share the below posts with your patients and their parents by downloading the images and posting to your Facebook, Instagram, or other social media with the accompanying caption.
For even more vendor social media content, check out our extended Back-to-School Social Toolkit!
Eye Exam vs. Vision Screening
A school vision screening is not an eye exam!
Vision screenings provide less than 4% of the information generated during a comprehensive eye exam and miss up to 75% of children with vision problems. Make sure to schedule your kids' back-to-school eye exams! #eyecare #optical
Blue Light Protection
Protect your child's vision.
All "blue light" lenses are not created equally. With more screen exposure than ever, make sure your child's eyes are protected from harmful blue light from sun and screens with our free upgrade to BluTech lenses for kids, now through September 30th! #bluelight #backtoschool #eyecare
Continue your messaging with supporting materials throughout your office - any downtime for patients is potential for learning!
Leverage these back-to-school promotions from Walman Optical and our vendor partners to make your campaign a success!
Supporting your practice inside and out, utilize these excellent resources and tools provided by these vendor partners.
Kids' Eye Health
DONE4YOU by ADO Practice Solutions will craft the perfect marketing strategy & manage everything from start to finish.