It's never too early to start planning your back-to-school campaign! Back-to-School season is an excellent opportunity to promote eye exams and updated eyewear to pediatric patients and their parents, guardians, educators and care providers.
Walman Optical has developed resources to prepare your office for a successful Back-to-School campaign. Jump ahead to each section at the links below:
SELLING TRANSITIONS LENSES | | | MARKETING BACK TO SCHOOL IN YOUR PRACTICE | | | COMMUNITY OUTREACH STRATEGIES | | | PROMOTION | | | EXTERNAL RESOURCES |
Selling Transitions Lenses
Transitions has a variety of tools to help your patients see the benefits of Transitions lenses, and drive premium sales in your practice! You can utilize these resources in reaching out to your youngest patients, in the office and in the community. Also take the time to review the Transitions portfolio and technology amongst your staff to make sure everyone is comfortable sharing the product story with patients.
Patient Light Control Quiz
This simple, interactive quiz helps patients determine how light-sensitive they are, and the level of protection that is best for them. Share this quiz with patients with upcoming appointments, or for them to complete while waiting at your practice to start the conversation about Transitions lenses.
Virtual Try-On
Let patients see themselves in Transitions® Signature® GEN 8™ lenses, including different colors and styles across the full range of activation with the Transitions Virtual Try-on.
In-Office and Online P.O.P.
Utilize the Transitions Kids’ Digital Toolkit to let your patients explore Transitions® lenses through interactive games and our Virtual Try-On, and request in-office POP to share the Transitions message throughout your practice. Engage your patients while they wait by directing them to www.Transitions.com/kids for videos and interactive games educating them about their eyes and Transitions lenses!
Transitions Portfolio
The complete source to dispensing Transitions lenses family of brands is now digitized! With a few key strokes, the newly digitized product availability guide will facilitate searching for the Transitions brands, materials and designs available across one or all lens suppliers. You can download and print specific searches to share with your practice associates. Now featuring availability of Transitions® XTRActive® Polarized™ and Transitions® XTRActive® new generation lenses.
Marketing Back to School in Your Practice
Make sure you are spreading the word about your back-to-school campaign and promotions online and on social media. Then, continue your messaging with supporting materials throughout your office - any downtime for patients is potential for learning!
Back to School Promotion Guide
Keep your Back to School plan on track with this week-by-week promotion guide outlining each step of a successful promotion.
Kids Lifestyle Questionnaire
Prescribe the best lens and frame options to your youngest patients by learning more about their vision habits. Download this questionnaire to get started today
Eyewear Buyer Guide
Make sure your patients are well-informed when deciding where to purchase their eyewear. Download this brochure for your waiting room
First-time Eyewear wearers
Help your first-time eyewear patients and their parents transition to glasses smoothly with these printable take-home tips.
Ways to Get your Child Outdoors
Help encourage your young patients to spend more time outdoors with these tips!
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Community Outreach Strategies
There are great opportunities for your office to participate in the local community, and promote your practice while doing so! Community outreach efforts help reinforce your relationship with your patients, build your brand story, and increase staff engagement. Check out just a few ways your office can start getting involved locally below.
Support a Classroom through DonorsChoose
DonorsChoose is a non-profit allowing individuals and organizations to give directly to classroom projects. Look up schools and educators in your area that you would like to support, or encourage educators you may know to create a project that your practice can raise funds towards.
Partner with Local Businesses and Schools
Take advantage of your local business network and partner with other nearby organizations. This could mean teaming up with a local dentist office or specialty shop to offer discounts to each others' customer base. Or, explore niche hobbies or industries specific to your area and design a package or offering to fit that need-- such as offering a cycling frame & lens package in a town with many bicycle enthusiasts! Finally, reach out to local schools to see if you can offer discounts or place informational flyers with the school nurse or in a school newsletter.
Sponsor an Event or Team
Sponsoring a local team, fundraiser or event is a great way to get your name out there and build a relationship with the individuals involved. This also typically comes with an opportunity to have an office presence where you can share the importance of good eye health practices.
Back-to-School Promotion
Leverage Walman Optical's 2023 Back to School promotion to make your campaign a success!
Back to School promotion 2023
Dispensing to Pediatrics Training
External Resources/Vendors
Supporting your practice inside and out, utilize these excellent resources and tools provided by these vendor partners.
Transitions Trade
Download numerous Transitions resources to share with your patients and keep up with the trends through peer insights, product training and other educational materials.
MyMyopia
MyMyopia is an awareness campaign sharing important information with parents and eye care professionals on the childhood myopia epidemic (nearsightedness) to improve lifelong ocular health.
Eyes Across the Country
Be part of The Vision Council's national public awareness campaign! Promote your involvement and encourage patients to get an annual eye exam.
Review of Myopia Management
Review of Myopia Management is a leading source of clinical, practice management, market, and research information on myopia for eye care professionals.
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